William McDonough and Dr. Michael Braungart (founded in 2010)
Certification body for the cradle to cradle Certified Product Standard. founded in 2010 by William McDonough and Dr. Michael Braungart, who first introduced Cradle to Cradle® as a circular design philosophy in the 1990s. The Cradle to Cradle Products Innovation Institute is a global non-profit dedicated to transforming the safety, health and sustainability of products through the Cradle to Cradle Certified Product Standard.